skip to main content

Technical SEO

Technical SEO refers to the optimization a website’s technical infrastructure in order to improve its visibility and ranking in search engine results pages (SERPs). This can include tasks such as ensuring crawlability, optimizing website speed, providing structured data, and ensuring content meets the recommendations of search engines. Technical SEO is an important aspect of an overall SEO strategy, as it helps to ensure that search engines can easily crawl and index a website, and that the website provides a positive user experience for visitors. By focusing on technical SEO, businesses can improve the chances that their website will rank highly in search engine results and drive more traffic to their site.

Everyone Wants First Place

Being first in the search engine results pages (SERPs) can be a challenging goal to achieve. This is because the top positions are highly coveted, as they tend to receive the most clicks and traffic. In order to rank first in the SERPs, a website must be relevant, authoritative, and trustworthy in the eyes of search engines. This requires a combination of on-page optimization, off-page factors, and technical SEO. Additionally, the competition for top rankings is always fierce, as businesses and organizations around the world are constantly vying for these coveted spots. As a result, achieving and maintaining a first-place ranking in the SERPs requires a continuous effort and a commitment to staying up-to-date with the latest search engine algorithms and best practices.

How Popular Are You?

Backlinks, also known as inbound links, are links from other websites that point to a specific page on your website. They are very important because they help to demonstrate the popularity and authority of your website in the eyes of search engines. When a website has many high-quality backlinks, it signals to search engines that the site is trustworthy and relevant, which helps to improve its ranking in the search engine results pages (SERPs). However, earning high-quality backlinks can be difficult, as other website owners must be willing to link to your site. Unless you have sufficient backlinks, and perhaps even then, EXPERT DEVELOPMENT recommends taking advantage of other advertising and marketing tactics:

  • Pay-per-click (PPC) advertising
  • Social media marketing
  • Content marketing
  • Email marketing
  • SMS marketing
  • Influencer marketing
  • Affiliate marketing
  • Traditional (offline) advertising